Branding
Branding might live in the hearts and minds of your audience but, let’s be honest, the visuals are a big chunk of it too.
Logo and branding design for passionate small businesses.
YOUR LOGO AND BRANDING ARE REALLY IMPORTANT.
I don’t mean to shout but I can’t stress that point enough.
You are a bona fide business owner and you deserve a professionally designed logo and all the bells and whistles that go with it.
Good quality and consistency are the two things that create that all-important trust with your clients and customers, and the first step is defining what that looks like to you.
A lot of branding isn’t visible.
Imagine your small business is an iceberg.
The Brand Strategy is the bit below the water line - the big ol’ chunk you don’t see. Things like your Why, Mission Statement, Values, Audience Persona, Brand Attributes and Market Positioning. All of these things might sound a bit ‘woo’, but they are actually really important. I like to think of brand strategy more as a brand structure: it’s the invisible framework that brings you clarity and focus about who you’re serving and how to communicate with them. It then informs how your brand looks.
Enter Brand Identity.
We all know the important bits: logo, colour palette and fonts. It’s a common misconception that that is all there is to branding. Heck, some folks think branding is ‘just a logo’! It’s so much more than that.
There are patterns, illustrations, icons, textures, brand stylesheet, print and digital assets, not to mention the hunners of different file types your logo needs to be saved as for it to work consistently across print and web.
Brand Identity is about creating a feeling. An aura. A vibe. Whatever you want to call it, it’s that feeling/aura/vibe that will unconsciously speak to your customers, and make them want to work with you.
See? It’s SO much more than just a logo.
“Laura has undoubtedly helped me strengthen my brand.
She has a natural ability to extract, understand and expand design criteria, with her remarkable artistry and design talents.”
Luciano Mora
Proprietor, Mora Bar and Kitchen
Three Reasons to Invest in Branding
1. Your brand will look damn good (and consistent)
Working with a branding designer means they will know your brand inside out, and will have all the materials on file and ready to go. So when you need that urgent brochure to send to that new potential client you can rest assured that the design will be neat, professional and most importantly consistent with the rest of your brand identity.
2. It’ll save you time and money
As a passionate but very busy small business owner you don’t have time to be making your own marketing material or overseeing your friend’s son who kinda knows Photoshop. You’re in this for the long haul so you need a robust brand identity that is based on the core structure of your business (the brand strategy bit).
3. It will be meaningful and authentic
When you’re “in” your business 99% of the time it can be really hard to see outside of it (I know: designing my own brand identity is the most difficult job I’ve had to date). Working with an experienced professional with a fresh view of your business will open your eyes to all the little things you can’t see.
I understand what it’s like to run a small business.
And it ain’t easy. My business is all about supporting fellow small business badasses and helping them communicate with their audience, and ultimately grow their business.
Get in touch and book a 30 minute “get-to-know-you” call. I’d love to find out more about you and what you do.
